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Shop the Top: Merchants’ Point of View

 ‘Shop your Way to the Top,’ a new Glenwood Caverns Adventure Park marketing campaign provides a community boost during the Grand Avenue Bridge project.

Glenwood Springs has passed the halfway point of the largest highway construction project in western Colorado in 25 years. Upon completion, the Grand Avenue Bridge will not only be a safe and effective corridor for vehicular travel with wider lanes and better traffic flow, but a welcoming, new gateway to Glenwood Springs and all it has to offer.

During the construction, the bridge is closed through mid-November. A detour takes drivers on an alternate route through town bypassing some of the town’s major shopping districts including downtown Glenwood Springs and the Glenwood Meadows Shopping Center.

To encourage shopping and lend a helping hand to merchants during this time, Glenwood Caverns Adventure Park has come up with an innovative plan that benefits store owners and their guests. It’s called Shop your Way to the Top.  Here’s how it works: Shop at stores or restaurants in Glenwood Meadows or in downtown between Cooper and Colorado Avenues and 6th to 10th Streets. Make a minimum purchase of $16 and receive a free tram ride – valued at $16 – to the top of Iron Mountain, the location of Glenwood Caverns Adventure Park. If the receipt is for $32 or more, then two free tram passes can be redeemed, with a limit of four free tram rides per receipt!

It’s easy too; just bring your receipt to the Glenwood Caverns tram base cashier to redeem. Visitors can also upgrade tickets to a Tram & Cave or Funday Pass if they choose. Shop your Way to the Top purchases can be made until the bridge opens and those receipts are valid through Dec. 17, 2017.

Here’s what Glenwood Springs merchants are saying about Shop your Way to the Top:

“I’ve told my customers about it and they are just delighted! I ask them if they’ve taken the tram before and often they say no. I tell them, well now’s your chance,” said Vicki Van Engelenburg, owner of A La Carte, a clothing and gift boutique on Grand Ave. She added, “The Shop your Way to the Top campaign has been very successful and positive for us, bringing in customers that might not have stopped otherwise. There’s also camaraderie among businesses in Glenwood Springs that we’re all in this together, I appreciate the Caverns’ efforts to support my business and others during this project.”

From Miles Rattet, owner of The Fourth Dimension, a men’s apparel and home decor store on Cooper Ave., “We were super excited to be included in this. The Cavern’s campaign is fantastic for the entire community; it enriches our whole town by bringing us even closer together. Shop your Way to the Top is a great example of how businesses can work together to support one another and it’s a model for our community going forward in the future.”

According to Mike Mercatoris, owner of two Glenwood Springs’ restaurants – Zheng Asian Bistro at the Glenwood Meadows and The Grind on Grand Ave. in downtown, “The Shop your Way to the Top campaign has been awesome!” He added, “The bridge construction has definitely been a ding in our business, but the cool thing is Glenwood Caverns doesn’t have to do this. They really aren’t impacted the way downtown or the Meadows are. It really shows their character and the character of Glenwood Springs. It’s been cool to see our patrons, especially locals respond to the program. They get pretty excited when they find out in addition to a great meal they can get a free tram ride and take in some of the most amazing views of the Roaring Fork Valley from the top.”

Who says there’s no such thing as a free ride? With Shop your Way to the Top, claiming your free ride is as easy as enjoying yourself by shopping and dining in Glenwood Springs – at the Meadows or downtown. Show us your receipt, then kick back for a free tram ride to one of the most scenic overlooks around, or spend the day checking out the caves, rides and attractions at Glenwood Caverns Adventure Park.


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