Meet Ruchi Shah, the new social media manager, at Glenwood Caverns Adventure Park. Filled with fresh ideas, Ruchi plans to go big with content strategies designed to elevate the theme park’s presence on digital platforms.
Glenwood Caverns Adventure Park is known for its thrilling rides, spectacular caves, and jaw-dropping views—but now it’s also home to Ruchi Shah, the park’s new social media manager The content creator who hails from Albany and graduated from Binghamton University in New York in 2024, is bringing her passion for people, creativity, and humor to the mountaintop theme park.
Her parents relocated to Grand Junction two years ago and Ruchi joined them out west after graduation. She quickly fell in love with Colorado. “Compared to New York, Colorado is just so cool,” she said with a laugh. “The mountains, the energy—everything about it just feels right.” Now living her dream, Ruchi is embracing mountain life with enthusiasm.
“I’ve only been here three weeks, but I already love it! Glenwood Springs is gorgeous—the mountains, downtown, all the restaurants and activities,” she gushed. One thing she’s especially looking forward to? Skiing at Sunlight Mountain Resort. “I learned to ski at Powderhorn a couple of years ago, but everyone keeps raving about Sunlight. It’s definitely on my list to check out!”
College Intern to Content Queen
Creating content for her peers during her internship in college ignited her passion for digital storytelling, and now she’s eager to ply her skills professionally.
“Glenwood Caverns is such a unique place—a theme park on top of a mountain! I mean, how bizarre and cool is that?” Ruchi recalls her first visit to the park. “Riding the gondola up Iron Mountain was unforgettable. The views are absolutely insane, and stopping at Exclamation Point on a cave tour to overlook Glenwood Canyon, 1,400 feet below, was just staggering.”
But it wasn’t just the scenery that drew her to the job—it was the people. “The energy here is amazing. Everyone, from ride attendants to cave tour guides and management, is so positive and high-energy; it really made me want to be part of the team.”
Authentic Connections and Off-Beat Interviews
As Glenwood Caverns’ social media manager, Ruchi is focused on building authentic connections with guests. “I think people crave content that feels real and relatable,” she explains. She plans to keep things fun, fresh, and interactive.
One of her ideas is to interview guests on camera—while riding roller coasters! “Can you imagine the reactions and commentary mid-ride on the Defiance Coaster? I envision it being entertaining and hilarious.” For Ruchi, it’s all about capturing those real, unfiltered moments that people will love to watch and want to share.
Her content strategy also includes creating videos with quirky guest Q&As. “I want to know where our visitors are from, how far they traveled to get here, and then throw in some silly, unexpected questions. It’s about keeping things light and happy—this is an amusement park, after all!”
More Than Rides and Caves
While the thrill rides and cave tours are the park’s main attractions, Ruchi is determined to spotlight everything else Glenwood Caverns has to offer too. “Not everyone is a repeat coaster rider, and that’s okay. We have so much more going on—live music, entertaining games, events like Octoberfest, and fantastic food and dining options. My goal is to keep people coming back for all the different experiences that are going on throughout the year.”
Ruchi also wants to position Glenwood Springs as an extension of the park itself. “This town is so much fun, and it complements the park perfectly. From the restaurants to the hot springs, there’s so much to do here, and I hope to highlight that in our content.”
A Career That’s Just Taking Off
For Ruchi, her new job is just the beginning of what she hopes will be an exciting social media marketing career. “I’m over the moon to be working here. The park is so unique that I don’t think it’s possible to ever run out of ideas for campaigns.”
With her fresh blend of creativity, humor, and enthusiasm, Ruchi Shah is ready to take Glenwood Caverns Adventure Park’s social media presence to new heights.
